GRIPS CUSTOMERS & RESEARCH PARTNERS
Johnson, owned by Kenvue Inc. (NYSE: KVUE), generated in-store and online revenue across three major channels from January to August 2026, with Amazon commanding 54.7% of revenue share according to Grips Intelligence data. The brand's average product price stood at $35.17, though pricing declined 2.0% over the analysis period as overall revenue contracted 4.5%. Amazon and Ace Hardware dominated the channel mix at 54.7% and 36.1% respectively, while Lowe's captured the remaining 9.2% of revenue share. Price points varied significantly by channel, ranging from budget-friendly offerings under $16 on Lowe's to premium products exceeding $900 on Amazon, reflecting distinct product strategies across retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Johnson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Johnson.
BY REVENUE
Johnson sells 52% online and 48% offline. Online runs through 2 channels; offline through 2. Online share has moved from 5% in Apr to 54% in Aug.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 205K ratings on 3 channels, Johnson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 205K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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