GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kidde generated the majority of its revenue through Amazon, which accounted for 64.8% of total revenue share from January to May 2026, followed by Menards at 32.1% and Home Depot at just 3.1%. The brand's average product price stood at $52.44 across all tracked retailers during this period. Notably, Kidde's average price saw a 3.7% increase over the observed timeframe, suggesting a gradual upward pricing trend. However, overall revenue declined by 14.6% during the same period, indicating potential headwinds in consumer demand despite pricing adjustments. Amazon's dominant share highlights the platform as the critical sales channel for Kidde's online-to-offline retail strategy across these three major retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kidde on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Kidde.
BY REVENUE
Kidde sells 64% online and 36% offline. Online runs through 2 channels; offline through 1.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 2.19M ratings on 3 channels, Kidde averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.43
Price
$2.04M
Revenue
$40.44
Price
$1.62M
Revenue
$85.67
Price
$1.55M
Revenue
$31.97
Price
$1.03M
Revenue
$71.35
Price
$773K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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