Kidde, owned by Kidde Global Solutions (a private company formed in December 2024 when Lone Star Funds acquired Carrier Global's Commercial and Residential Fire business), demonstrates strong in-store performance across online retail channels during the January-August 2026 period tracked by Grips Intelligence. Amazon dominates the channel mix with 65.7% of revenue share, followed significantly by Menards.com at 30.6%, while Home Depot accounts for just 3.7%, indicating a heavily skewed distribution toward marketplace platforms. The brand maintained an average product price of $52.30 across the data period, with overall pricing increasing 0.9% year-to-date despite a recent 4.4% monthly decrease. Revenue grew 11.7% overall during the measurement window, though a slight 0.5% dip occurred in the most recent month tracked, suggesting potential market softness or seasonal variation. Product pricing across channels ranges from $26.38 for entry-level offerings to $223.97 for multi-packs, reflecting a diverse portfolio strategy targeting different consumer segments and purchase occasions.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kidde on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Kidde.
BY REVENUE
Kidde sells 69% online and 31% offline. Online runs through 2 channels; offline through 1.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 2.16M ratings on 3 channels, Kidde averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$43.09
Price
$1.81M
Revenue
$57.47
Price
$1.75M
Revenue
$60.60
Price
$933K
Revenue
$199.97
Price
$339K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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