GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across major home improvement retailers, LaToscana demonstrates a highly concentrated retail footprint, with Home Depot commanding 96.9% of the brand's revenue share compared to just 3.1% at Lowe's. The brand's average product price sits at $234.28, though its pricing trend has shown a notable 44.6% increase over the tracked period. Despite the rising average price, LaToscana experienced a significant 67.5% decline in overall revenue during this window, suggesting shifting demand dynamics. This combination of heavy retailer dependence and a contracting revenue base highlights key strategic considerations for the brand's competitive positioning in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 65% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 40% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for LaToscana on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for LaToscana.
BY REVIEW COUNT
Across 904 ratings on 2 channels, LaToscana averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 904 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$900.90
Price
$50K
Revenue
$207.51
Price
$15K
Revenue
$734.23
Price
$11K
Revenue
$412.08
Price
$9.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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