GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Level generated 75.3% of its revenue through Amazon during Q1 2026 (January–March), making it the brand's dominant retail channel, followed by Lowes.com at 20.9%. The brand's average product price stood at $194.60, with its premium offerings on Amazon reaching up to $349.00 for top-tier smart lock models. Notably, Level experienced a 15.4% overall increase in average price over the quarter, signaling a shift toward higher-value product sales. Despite this pricing strength, the brand saw a 6.9% decline in overall revenue during the same period. Best Buy and HomeDepot.com combined accounted for just 3.7% of Level's revenue share, highlighting the brand's heavy reliance on Amazon and Lowes.com as primary retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Level on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Level.
BY REVENUE
$348.37
Price
$140K
Revenue
$329.00
Price
$109K
Revenue
