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Level, a Swedish brand owned by Japan Tobacco Inc. (TYO: 2914), demonstrates heavy dependence on Amazon for in-store revenue generation, which accounts for 95.2% of sales across the tracked period from January through August 2026. According to Grips Intelligence data, the brand's average product price stands at $109.80, though pricing has declined 3.3% overall during the analysis window. Recent performance shows concerning momentum, with revenue dropping 12.4% in the most recent month compared to the previous period. The remaining channel distribution is fragmented between lowes.com at 3.1% and homedepot.com at 1.3%, suggesting limited retail diversification outside of Amazon's dominant position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Level on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Level.
BY REVIEW COUNT
Across 31K ratings on 3 channels, Level averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$189.91
Price
$4.18K
Revenue
$152.62
Price
$2.59K
Revenue
$277.48
Price
$2.22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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