Home/Insights/Brands/LevelProduct Intelligence - 2026 YTD USA

Level

20K+

Products Sold, Jan to May 2026

80+

# Offline Stores

$110.27

Avg. Price

4.3

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Level Market Overview

According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Level maintains a strong retail presence with an average product price of $106.40. Amazon dominates as Level's primary sales channel, commanding an impressive 88.7% of the brand's total revenue share. The brand has demonstrated robust growth momentum, with revenue increasing 17.8% over the tracked period alongside an 8.6% rise in average price, signaling strong consumer demand and pricing power. Lowes.com holds the second-largest share at 8.2%, followed by HomeDepot.com at 2.3%, indicating a highly concentrated distribution strategy. Level's consistent upward trajectory in both revenue and pricing highlights its competitive positioning in the current retail landscape.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot

Level's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 18% from Mar to May.

Monthly revenue

Indexed values, 0-100

Level's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.

Average price

Absolute values in $

Start benchmarking for free

Level's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Level on Amazon.

Amazon

Categories by revenue share

Distribution in %

Level's channels

REVENUE SHARE

Revenue distribution across tracked channels for Level.

Channels by revenue share

Distribution in %

Level's online vs offline revenue split

BY REVENUE

Level sells 95% online and 5% offline. Online runs through 3 channels; offline through 2. Online share has moved from 33% in Jan to 99% in May.

Revenue by channel

Share of total revenue across all channels

Online

95%

5%

Offline

Online share trend

Jan – May

Online channels

95%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

5%

Lowe's stores
Best Buy stores

Level's customer ratings

BY REVIEW COUNT

Across 30K ratings on 3 channels, Level averages 4.3. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 30K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Level

BY REVENUE

Amazon
Amazon
#1Level Lock Pro - World’s Smallest, Fastest, Innovative Smart Lock - Matter-Over-Thread Deadbolt Plus Apple Home Key - Keyless & Remote Access via Apple, Alexa, Google Home, SmartThings (Matte Black)

$349.00

Price

$307K

Revenue

#2Level Bolt (Matter) Smart Deadbolt – Make Your Lock Smart Without Changing Keys or Hardware – Matter-Over-Thread, Keyless Entry & Remote Access via Apple Home, Google Home, Alexa, and for SmartThings

$199.00

Price

$278K

Revenue

#3BIDET BUDDY® CubeJet Portable Bidet | Rechargeable Electric Travel Bidet for Travel, Camping & Home | Ultra High Pressure USB-C Hygiene Device with Seat-Bidet-Level Cleaning Power - Obsidian Drift

$61.84

Price

$270K

Revenue

#4Level Lock Pro - World’s Smallest, Fastest, Innovative Smart Lock - Matter-Over-Thread Deadbolt Plus Apple Home Key - Keyless & Remote Access via Apple, Alexa, Google Home, SmartThings (Satin Nickel)

$349.00

Price

$209K

Revenue

#5Pilates Reformer Machine Equipment with Springs & Cords for Home Workout, Foldable Pilates Equipment with Jump Board for All Level Users

$295.90

Price

$128K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved