Lockly

Lockly Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, Lowe's, Home Depot, and Best Buy, Lockly commands an average product price of $270.87, positioning it in the premium segment of its category. Amazon dominates Lockly's revenue distribution with a 61.5% share, followed by Menards at 26.9%, making these two retailers responsible for nearly 90% of the brand's total revenue. Notably, Lockly's average price has increased 13.8% over the tracked period, suggesting a strategic shift toward higher-end product offerings such as the Visage Facial Recognition series priced near $350. Overall revenue grew 5.9% during the same window, indicating that the brand's premium pricing strategy has not hindered sales momentum. Lowe's and Home Depot together account for roughly 10% of revenue share, representing potential growth channels for the brand moving forward.