Lockly

Lockly Market Overview

According to in-store data from Grips Intelligence for Q1 2026, Lockly maintains a strong presence across five major retailers with an average product price of $269.48. Amazon dominates as Lockly's primary sales channel, commanding 64.1% of the brand's revenue share, followed by Menards at 25.9%, while Lowe's, Home Depot, and Best Buy collectively account for the remaining 10%. Notably, Menards significantly outperforms both Lowe's (5.1%) and Home Depot (2.8%) as a distribution channel, highlighting an unconventional retail strategy in the smart lock category. The brand's premium positioning is evident in its top-tier products, such as the Visage Facial Recognition Zeno Deadbolt priced at $349.00 at Home Depot and similar models at Lowe's reaching $349.74. Lockly's diversified retail footprint across both e-commerce and home improvement channels reflects a broad market approach aimed at capturing multiple consumer segments.