GRIPS CUSTOMERS & RESEARCH PARTNERS
Tell Manufacturing, a division of ASSA ABLOY Group (Nasdaq Stockholm: ASSA B), demonstrates strong in-store retail concentration with 96.8% of revenue share flowing through Menards during the January-August 2026 period tracked by Grips Intelligence. The brand maintained an average product price of $57.89, with pricing showing a modest 2.3% increase over the data period despite a 1.9% monthly decline in the most recent quarter. Revenue growth accelerated to 5.7% in the final tracked month, outpacing the overall year-to-date growth rate of 1.9%, signaling positive momentum heading into the fall season. Home Depot and Lowe's combined account for less than 3% of revenue, leaving Tell Manufacturing heavily dependent on its Menards relationship for offline retail distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tell Manufacturing on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Tell Manufacturing.
BY REVIEW COUNT
Across 1.5K ratings on 3 channels, Tell Manufacturing averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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