GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, Sonos maintained a premium positioning with an average product price of $437.64. Amazon dominated as the primary sales channel, capturing 73.5% of Sonos revenue share compared to Best Buy's 26.5%. The brand experienced a 6.8% revenue decline over the tracked period, suggesting some softening in consumer demand. Notably, the Sonos Arc Ultra Soundbar led Amazon's top product lineup at a $1,099 price point, reinforcing the brand's focus on the high-end audio segment. Despite the overall revenue dip, average prices showed relative stability with only a 3.2% decrease, indicating Sonos has largely held its pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Sonos on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sonos.
BY REVENUE
Sonos sells 65% online and 35% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 63% in May.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 313K ratings on 2 channels, Sonos averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 313K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,099.00
Price
$4.05M
Revenue
$799.00
Price
$900K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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