GRIPS CUSTOMERS & RESEARCH PARTNERS
Mossy Oak, the private outdoor brand owned by founder Toxey Haas, generated 98.6% of its in-store revenue through Amazon during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stood at $23.56, though pricing declined 7.6% over the tracked period as revenue dropped 10.3% since the beginning of the year. Top-performing products ranged from budget-friendly offerings like the Mossy Oak Machete at $15.63 to premium items such as the Men's Lightweight Camo Hunting Pants at $69.99. The most recent monthly data showed continued momentum challenges, with revenue falling 5.5% and average prices decreasing 2.1% in the latest period tracked.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mossy Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mossy Oak.
BY REVIEW COUNT
Across 573K ratings on 2 channels, Mossy Oak averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 573K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.97
Price
$102K
Revenue
$15.81
Price
$70K
Revenue
$23.08
Price
$44K
Revenue
$86.48
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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