Mossy Oak

Mossy Oak Market Overview

According to in-store data from Grips Intelligence covering Q1 2026 (January–March), Mossy Oak generated virtually all of its tracked revenue through Amazon, which accounted for 99.0% of retailer share. The brand's average product price during this period stood at $27.18, while its top-selling listings—led by hunting field dressing kits and multitools—commanded individual price points ranging from roughly $28 to $63. Notably, Mossy Oak experienced a significant revenue decline of 70.1% over the quarter, signaling considerable softness in consumer demand. Average pricing also trended downward, dropping 13.1% across the same period, which may reflect promotional activity or shifting product mix. These trends suggest Mossy Oak faces mounting competitive pressure heading into the spring season.