GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Mossy Oak's revenue is almost entirely concentrated on Amazon, which accounts for 99.1% of the brand's total revenue share. The brand's average product price sits at $26.84, though pricing has trended downward with a 5.7% overall decrease during the tracked period. Revenue performance has also softened, declining 10.2% over the measured timeframe, signaling potential challenges in demand or competitive pressure. Among Mossy Oak's top-performing listings on Amazon, higher-priced bundles such as field dressing kits priced between $56.99 and $62.72 stand out against the broader catalog's lower average. These trends suggest Mossy Oak may need to reassess its pricing and channel diversification strategy to stabilize revenue momentum heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mossy Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mossy Oak.
BY REVIEW COUNT
Across 622K ratings on 1 channel, Mossy Oak averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 622K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.99
Price
$146K
Revenue
$39.57
Price
$105K
Revenue
$57.02
Price
$61K
Revenue
$27.99
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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