GRIPS CUSTOMERS & RESEARCH PARTNERS
Rainbrella, owned by Hillman Solutions Corp. (NASDAQ: HLMN), demonstrates strong in-store performance with revenue growth of 11.1% from January through August 2026 according to Grips Intelligence data across major retail channels. The brand maintains a heavily concentrated distribution strategy, with Lowe's commanding 62.3% of revenue share while Ace Hardware accounts for 34.3%, leaving minimal presence on Amazon and Home Depot. Product pricing remains stable at an average of $12.37, with golf umbrellas and compact models leading the portfolio at price points ranging from $9.98 to $15.76. Recent momentum is evident in the latest monthly period, which showed 8.0% revenue growth despite a slight 1.8% decline in average selling price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rainbrella on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rainbrella.
BY REVENUE
Rainbrella sells 9% online and 91% offline. Online runs through 3 channels; offline through 2.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 5.2K ratings on 3 channels, Rainbrella averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 5.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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