GRIPS CUSTOMERS & RESEARCH PARTNERS
Realtree, operated by private company Jordan Outdoor Enterprises, Ltd., demonstrates strong e-commerce concentration with Amazon commanding 75.7% of revenue share during the January-August 2026 period, according to Grips Intelligence's in-store data analysis. The brand's average product price stands at $28.09, though overall pricing has declined 3.4% since the start of the tracked period. Revenue performance has weakened considerably, dropping 13.2% year-to-date, with a 7.5% monthly decline in the most recent measurement window. Secondary channels lowes.com and homedepot.com capture 21.7% and 1.8% of revenue respectively, indicating limited diversification beyond Amazon's dominant position.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 129% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 39% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Realtree.
BY REVENUE
Realtree sells 81% online and 19% offline. Online runs through 3 channels; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 3.08K ratings on 4 channels, Realtree averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.08K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$57.14
Price
$15K
Revenue
$35.95
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
