GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Realtree generated an average product price of $40.97 across tracked retailers during Q1 2026 (January 1 – March 31, 2026). Amazon dominated Realtree's revenue share at 80.0%, far outpacing homedepot.com at 11.9% and lowes.com at 7.8%, highlighting the brand's heavy reliance on a single retail channel. Notably, the brand experienced a significant revenue decline of 92.9% over the tracked period, signaling potential challenges in maintaining sales momentum. Average pricing also saw downward pressure, dropping 67.3% overall during the same timeframe. These trends suggest Realtree may need to diversify its retail partnerships and revisit its pricing strategy to stabilize performance across key channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 93% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 67% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Realtree.
