GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Realtree demonstrates a commanding market presence with Amazon accounting for 82.8% of the brand's total revenue share. The brand's average product price sits at $30.05, reflecting a notable 39.8% increase in average price over the tracked period. Realtree has experienced impressive topline momentum, with overall revenue surging 94.6% during the reporting window. Lowes.com and HomeDepot.com contribute 8.8% and 7.9% of revenue share respectively, indicating a highly concentrated distribution strategy favoring Amazon. These metrics suggest Realtree is scaling rapidly while simultaneously commanding higher price points across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 96% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 40% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Realtree.
BY REVENUE
Realtree sells 88% online and 12% offline. Online runs through 3 channels; offline through 2. Online share has moved from 98% in Jan to 89% in May.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 8.5K ratings on 3 channels, Realtree averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 8.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
