GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and Best Buy from January to May 2026, Netflix branded merchandise averaged a product price of $16.00 across tracked retailers. Amazon dominated Netflix's offline retail presence, capturing an overwhelming 97.4% revenue share compared to Best Buy's modest 2.6%. The brand experienced a significant revenue decline of 69.0% over the tracked timeseries period, signaling a notable slowdown in physical retail demand. Average product pricing also trended downward, decreasing 15.6% over the same period, suggesting possible discounting strategies or a shift toward lower-priced items. These trends indicate that Netflix's in-store merchandise performance faces headwinds despite its heavy concentration on Amazon as a retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 69% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Netflix on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Netflix.
BY REVIEW COUNT
Across 17K ratings on 2 channels, Netflix averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.06
Price
$94K
Revenue
$12.12
Price
$87K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
