GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Night Owl's online performance across Office Depot and Best Buy in January 2026 showed a notable revenue decline of 75.8% since November 2025, signaling a significant post-holiday contraction. Office Depot dominated as the leading retail channel, capturing 63.8% of Night Owl's online revenue share with a substantially higher average product price of $598.49, compared to Best Buy's $100.15 average. Despite the revenue downturn, Night Owl's average product price rose 6.1% month-over-month in January 2026, reaching $213.70, suggesting a shift toward higher-priced product sales. The brand maintained a focused online catalog of just 3 tracked products across both retailers, reflecting a lean but concentrated e-commerce strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 76% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Night Owl on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Night Owl.