Night Owl

Night Owl Market Overview

Night Owl, a privately held U.S. company, demonstrates strong in-store and online performance with year-to-date revenue growth of 29.8% across tracked channels from January through August 2026, according to Grips Intelligence. Amazon dominates the brand's revenue share at 61.8%, followed by a significant secondary presence on menards.com at 20.6%, with the remaining channels including Lowe's, Home Depot, and specialty retailers comprising under 10% each. The brand maintains an average product price point of $206.78, which has increased 6.2% overall during the analysis period, reflecting strong pricing power in the category. Recent pricing momentum shows some volatility, with average prices at $211.28 in the most recent tracked month before declining 8.1%, suggesting potential promotional or product mix adjustments.