Night Owl

Night Owl Market Overview

According to in-store data from Grips Intelligence, Night Owl generated the majority of its revenue through Amazon, which accounted for 62.8% of total revenue share between January and May 2026, followed by Menards (15.5%) and Home Depot (11.6%) across six tracked retailers. The brand's average product price stood at $200.79 during this period, though pricing showed a downward trend with a 4.2% overall decrease. Revenue also experienced a notable decline of 10.5% over the tracked timeframe, signaling potential headwinds for the brand. Home Depot carried Night Owl's highest-priced offerings, with top products reaching average prices above $1,100, compared to Amazon where top listings averaged between $269 and $502. Despite the revenue softening, Night Owl maintained a diversified retail presence spanning major home improvement and general merchandise channels.