Ring

Ring Market Overview

According to in-store data from Grips Intelligence, Ring generated nearly half of its revenue through Best Buy (49.6% share) during Q1 2026 (January–March), followed by Lowe's at 20.4%, Amazon at 17.6%, and Home Depot at 12.2% across the four tracked retailers. The brand's average product price stood at $107.93 for the period, reflecting a notable 13.4% overall decrease in average pricing. Despite the declining price trend, Ring maintained a diversified retail presence with strong positioning at major home improvement and electronics retailers. Home Depot carried Ring's highest-priced products, with bundles and premium models reaching up to $351.92, while Best Buy and Lowe's focused on more accessible price points in the $83–$152 range. This pricing strategy across multiple channels suggests Ring is actively balancing premium and value offerings to capture a broader share of the market.