GRIPS CUSTOMERS & RESEARCH PARTNERS
Ring, owned by Amazon (NASDAQ: AMZN), generated an average product price of $72.13 across in-store and online channels from January through August 2026, according to Grips Intelligence data. Amazon dominated the brand's revenue share at 80.7%, with Best Buy and Lowe's capturing 7.9% and 8.5% respectively, reflecting Ring's strong omnichannel presence. However, the brand faced headwinds during the analysis period, with average pricing declining 5.2% overall and revenue dropping 6.6% year-to-date. Premium offerings like the Ring Floodlight Cam Pro and Wired Doorbell Pro (3rd Gen) commanded higher price points across retailers, while entry-level products such as the Battery Doorbell remained competitive at lower MSRPs. The pricing pressure and revenue decline suggest Ring is navigating a competitive security market amid broader consumer spending shifts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ring on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Ring.
BY REVENUE
Ring sells 84% online and 16% offline. Online runs through 3 channels; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 4.56M ratings on 4 channels, Ring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.56M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$56.33
Price
$551K
Revenue
$94.09
Price
$245K
Revenue
$69.99
Price
$210K
Revenue
$155.83
Price
$205K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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