Novatto

Novatto Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across major home improvement retailers, Novatto demonstrates a heavily concentrated retail footprint with 97.2% of its revenue share coming from Home Depot and just 2.8% from Lowe's. The brand's average product price sits at $179.66, though its catalog spans a wide range from under $100 for brass drain accessories to over $3,300 for premium bath vanity sets. Notably, Novatto's average price has increased by 37.8% over the tracked period, suggesting a shift toward higher-end product sales. However, this pricing trend coincides with a significant revenue decline of 93.4% during the same timeframe, indicating potential volume challenges despite the upward price movement. These dynamics point to a brand that may be narrowing its sales focus while leaning into premium positioning within the home improvement channel.