GRIPS CUSTOMERS & RESEARCH PARTNERS
Oxford, owned by Oxford Industries, Inc. (NYSE: OXM), generated 171% revenue growth since the beginning of 2026, with nearly all in-store sales concentrated on Amazon at 98.8% of channel revenue share according to data from Grips Intelligence covering January through August 2026. Average product pricing declined 30.3% over the period, settling at $13.70, while the most recent monthly data showed a 95.7% revenue surge despite a 17.7% month-over-month decrease in average price. The brand's top-performing products include composition notebooks and filler paper, with individual SKUs ranging from $10.17 to $26.52 in average price. This performance trajectory demonstrates significant volume growth driven by lower price points across Oxford's writing and organizational supplies portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 239% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Oxford on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oxford.
BY REVIEW COUNT
Across 1.87M ratings on 1 channel, Oxford averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.87M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.66
Price
$842K
Revenue
$16.16
Price
$767K
Revenue
$13.35
Price
$297K
Revenue
$12.21
Price
$177K
Revenue
$26.52
Price
$171K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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