According to in-store data from Grips Intelligence covering January to May 2026 across three major home improvement retailers, Safety Tubs commands a dominant presence with Home Depot accounting for 84.7% of its revenue share, followed by Lowe's at 10.1% and Menards at 5.2%. The brand's average product price sits at a premium $3,171.68, reflecting its positioning in the specialized walk-in bathtub segment. Notably, average pricing has seen a 9.0% decrease over the tracked period, suggesting potential promotional activity or competitive pricing adjustments. Among its top-performing products at Home Depot, the Value Series 60 in. Walk-In Air Bath leads with an average price of $3,666.84, while the Gelcoat Entry 52 in. Walk-In Soaking Bathtub offers a more accessible entry point at $2,975.44. This heavy concentration at a single retailer presents both a strength in partnership depth and a potential vulnerability in channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safety Tubs on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Tubs.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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