GRIPS CUSTOMERS & RESEARCH PARTNERS
Safety Tubs, a subsidiary of LIXIL Corporation (TYO: 5938), demonstrated strong in-store performance across major retailers during the first eight months of 2026, with Lowe's commanding 57% of revenue share followed by Home Depot at 26.7% and Menards at 16.2%. The brand's average product price of $3,485.95 increased 7.2% over the analyzed period, reflecting a strategic shift toward premium positioning. According to Grips Intelligence data covering January through August 2026, Safety Tubs achieved 105.5% overall revenue growth, with particularly robust month-over-month gains in the second half of the year. The consistent price appreciation across channels alongside expanding market penetration signals successful brand momentum in the competitive bathroom fixtures category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 106% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safety Tubs on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Tubs.
BY REVENUE
Safety Tubs sells 82% online and 18% offline. Online runs through 2 channels; offline through 1. Online share has moved from 100% in Apr to 100% in Aug.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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