GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and Menards.com, Scotchgard maintains a dominant retail presence with Amazon commanding 90.5% of the brand's total revenue share. The brand's average product price sits at $17.01, with pricing seeing a 4.6% overall increase during the tracked period. Scotchgard experienced strong momentum with revenue growing 28.6% over the reporting window, signaling rising consumer demand. Lowes.com and Menards.com account for the remaining revenue share at 7.4% and 1.5% respectively, highlighting Amazon's outsized role in the brand's retail distribution strategy. These metrics position Scotchgard as a brand with concentrated channel reliance but healthy overall growth trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Scotchgard on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Scotchgard.
BY REVENUE
Scotchgard sells 90% online and 10% offline. Online runs through 2 channels; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.02M ratings on 3 channels, Scotchgard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.98
Price
$915K
Revenue
$25.58
Price
$516K
Revenue
$22.62
Price
$346K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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