GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Old English generated the highest revenue share at acehardware.com (31.1%), followed closely by Amazon (29.5%), menards.com (22.5%), and lowes.com (16.5%) during the January to May 2026 tracking period. The brand's average product price stood at $6.76, with a notable 12.4% overall increase in average price observed across the measured timeframe. This upward pricing trend highlights Old English's ability to command higher price points across major home improvement and general retail channels. The relatively balanced revenue distribution across four key retailers suggests a well-diversified sales strategy, with no single retailer accounting for more than a third of total revenue. These insights position Old English as a competitively priced brand with strong multi-retailer presence in the current market landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Old English.
BY REVENUE
Old English sells 28% online and 72% offline. Online runs through 3 channels; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 212K ratings on 4 channels, Old English averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 212K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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