GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Old English generated the majority of its revenue through acehardware.com, which held a 32.2% revenue share during Q1 2026 (January–March), followed by Amazon at 27.1%, menards.com at 24.3%, and lowes.com at 15.8%. The brand's average product price stood at $6.57 across all four tracked retailers during this period. Notably, Old English saw an 18.6% month-over-month revenue increase in the most recent month, signaling strong short-term sales momentum. Despite this recent uptick, the brand's average price decreased 3.0% over the quarter, suggesting possible promotional activity or pricing adjustments across its retail partners. Old English maintains a well-diversified retail presence, with no single retailer accounting for more than a third of total revenue, reducing dependency on any one sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Old English.
