GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Formula 88 generated approximately 79.2% of its revenue share through Lowes.com, with Homedepot.com accounting for the remaining 20.8%. The brand's average product price during this period stood at $8.76, reflecting a 5.1% overall decrease in average pricing across the quarter. Month-over-month revenue showed a 10.9% uptick in the most recent period, though the brand experienced a 31.8% revenue decline over the full quarter. This pricing trend suggests increased promotional activity or competitive pressure within the home improvement retail channel. These insights, sourced from Grips Intelligence, highlight Formula 88's heavy reliance on Lowe's as its dominant retail partner while navigating a challenging demand environment.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Formula 88 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Formula 88.