GRIPS CUSTOMERS & RESEARCH PARTNERS
SentrySafe, owned by Fortune Brands Home & Security, Inc. (NYSE: FBHS), demonstrates strong in-store performance with an average product price of $113.88 across tracked channels during January–August 2026, according to Grips Intelligence data. Amazon dominates the brand's revenue share at 76.9%, followed by Lowe's at 8.6% and Home Depot at 6.0%, with the remaining share split between Office Depot and Menards. Overall revenue grew 28.2% during the analysis period, though average prices increased 7.7% year-to-date, signaling potential shifts in product mix and consumer purchasing patterns. The brand's presence across major home improvement and office supply retailers underscores its broad market distribution, with price points ranging from under $75 to over $1,400 depending on product specifications.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SentrySafe on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SentrySafe.
BY REVENUE
SentrySafe sells 89% online and 11% offline. Online runs through 3 channels; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 957K ratings on 5 channels, SentrySafe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 957K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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