GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, Office Depot, Lowe's, and Menards, SentrySafe demonstrates a highly concentrated retail footprint with Amazon commanding an overwhelming 81.1% of total revenue share. The brand's average product price sits at $99.60, though this figure saw a notable 30.9% increase over the tracked period, suggesting a shift toward higher-value product purchases. Home Depot and Office Depot follow distantly as the second and third largest channels, holding 6.2% and 5.9% revenue share respectively. Despite the rising average price, SentrySafe experienced a 3.6% overall decline in revenue during the period, indicating that higher price points may be tempering purchase volume. This heavy reliance on a single retailer for over four-fifths of its revenue presents both a strength in channel optimization and a potential vulnerability in diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SentrySafe on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SentrySafe.
BY REVENUE
SentrySafe sells 89% online and 11% offline. Online runs through 3 channels; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.03M ratings on 5 channels, SentrySafe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.03M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$400.28
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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