GRIPS CUSTOMERS & RESEARCH PARTNERS
Master Lock, a subsidiary of Fortune Brands Innovations, Inc. (NYSE: FBIN), demonstrated solid in-store performance across major hardware retailers during the first half of 2026, with revenue growing 9.5% over the tracked period according to Grips Intelligence data. Amazon dominated the channel mix with 45.2% of revenue share, followed by Lowe's at 25.4% and Ace Hardware at 24.0%, reflecting the brand's strong omnichannel presence in the hardware space. The brand's average product price held steady at $23.55, though prices declined 4.4% overall as promotional activity intensified across channels. Recent momentum accelerated with 3.7% month-over-month revenue growth, signaling strengthening consumer demand heading into the peak season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Master Lock on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Master Lock.
BY REVENUE
Master Lock sells 52% online and 48% offline. Online runs through 3 channels; offline through 4. Online share has moved from 8% in Apr to 58% in Aug.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 6.1M ratings on 4 channels, Master Lock averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 6.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.99
Price
$309K
Revenue
$26.92
Price
$282K
Revenue
$19.94
Price
$264K
Revenue
$26.99
Price
$206K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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