GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Sigma generated the vast majority of its revenue through Amazon, which accounted for 89.9% of total revenue share during Q1 2026 (January–March), followed by Newegg at 8.4% and Best Buy at 1.8%. Across the three tracked retailers, Sigma products carried an average price of $705.47, with average pricing trending upward by 5.4% over the quarter. The brand experienced a notable 22.7% month-over-month revenue surge during the period, though overall quarterly revenue declined by 10.6%. Sigma's top-performing products on both Amazon and Newegg were led by the popular 24-70mm F2.8 DG DN II Art Lens, with listings averaging above $1,200. These insights underscore Sigma's heavy reliance on Amazon as its dominant sales channel while maintaining a premium pricing strategy across major U.S. retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Sigma on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sigma.
