SimpliSafe

SimpliSafe Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Lowes.com, SimpliSafe demonstrated solid momentum with overall revenue growing 7.1% during the tracked period. Amazon dominates as SimpliSafe's primary retail channel, commanding a 90.8% share of total revenue, while Best Buy accounts for 7.6% and Lowes.com trails at 1.3%. The brand's average product price sits at $102.53, though pricing has trended downward with a 5.1% decrease over the period, suggesting increased promotional activity or a shift toward more affordable product mix. Month-over-month revenue growth of 5.4% in the most recent period signals continued positive sales trajectory heading into mid-2026. SimpliSafe's heavy reliance on Amazon as its dominant sales channel presents both a strength in reach and a potential vulnerability in retailer diversification.