GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Taco generated revenue across four major retailers — Home Depot, Amazon, Lowes, and Menards — during Q1 2026 (January–March 2026), with an average product price of $112.07. Home Depot led as Taco's top revenue channel with a 38.4% share, followed closely by Amazon at 37.6%, making these two retailers responsible for over 76% of the brand's total revenue. Lowes and Menards accounted for the remaining share at 12.9% and 11.1%, respectively. Notably, Taco's average product price saw a modest 2.1% increase over the quarter, even as overall revenue declined by 22.1% during the same period. This divergence between rising prices and falling revenue suggests shifting demand dynamics worth monitoring for Taco in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Taco.
BY REVENUE
$111.72
Price
$85K
Revenue
$152.01
Price
$54K
Revenue
$108.02
Price
$33K
Revenue
