GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Taco generated nearly half of its revenue through homedepot.com (47.1%), followed by Amazon (28.0%), lowes.com (16.9%), and menards.com (8.0%) across four major retailers tracked from January to May 2026. The brand's average product price stood at $120.92, though pricing trended upward with a 12.9% increase over the March to May 2026 period. Despite rising prices, Taco experienced a notable 25.9% revenue decline over the same timeframe, suggesting potential volume pressure across its retail channels. Home Depot's dominant revenue share highlights the retailer's importance as Taco's primary sales driver, contributing almost as much as the other three retailers combined. These dynamics point to a brand navigating a challenging demand environment while adjusting its pricing strategy upward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Taco.
BY REVENUE
Taco sells 87% online and 13% offline. Online runs through 3 channels; offline through 2. Online share has moved from 74% in Jan to 95% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 32K ratings on 4 channels, Taco averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$165.64
Price
$56K
Revenue
$419.95
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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