GRIPS CUSTOMERS & RESEARCH PARTNERS
Prestone, owned by private company Recochem, demonstrated solid in-store performance across the tracked period (January–August 2026), with overall revenue growth of 6.0% according to Grips Intelligence data. Amazon dominated the channel mix with 44.2% of revenue share, followed by Ace Hardware at 30.4%, though the brand maintained a diverse retail presence across major retailers including Lowe's (18.1%) and Menards (7.1%). Average product pricing increased 7.1% over the period, reaching an overall average of $11.26, reflecting strategic pricing adjustments despite a slight 2.9% dip in the most recent month tracked. The brand's portfolio spans multiple product categories with top performers including windshield washer fluids and brake fluid, indicating strength across automotive maintenance segments. Prestone's multi-channel distribution strategy and consistent pricing power position it competitively within its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Prestone on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prestone.
BY REVENUE
Prestone sells 45% online and 55% offline. Online runs through 2 channels; offline through 3.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 136K ratings on 4 channels, Prestone averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 136K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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