GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Shell Rotella commands a dominant presence on Amazon, capturing 92.0% of its tracked revenue share across Amazon, acehardware.com, and homedepot.com. The brand's average product price during this period stood at $58.04, though pricing showed a notable downward trend with an overall 8.4% decrease in average price across the quarter. Ace Hardware accounted for 5.3% of revenue share, while Home Depot trailed at 2.3%, underscoring Amazon's outsized role in Shell Rotella's distribution mix. Despite a 3.9% month-over-month revenue uptick in the most recent month, the brand experienced a slight 1.6% overall revenue decline over the full quarter. These shifts in pricing and revenue suggest Shell Rotella may be navigating competitive pressures or promotional strategies heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Shell Rotella on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Shell Rotella.
