GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Shell Rotella demonstrated strong momentum from January to May 2026, with overall revenue growing 21.4% across tracked retailers including Amazon, acehardware.com, and homedepot.com. Amazon dominates as the primary sales channel, commanding an impressive 91.7% of Shell Rotella's total revenue share during this period. The brand's average product price sits at $53.58, though pricing has seen a downward trend with an 8.4% decrease over the tracked period. Ace Hardware and Home Depot account for the remaining 4.9% and 2.5% of revenue share respectively, indicating a highly concentrated distribution strategy. This pricing shift, paired with significant revenue growth, suggests Shell Rotella may be leveraging competitive pricing to drive higher sales volume across its retail network.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Shell Rotella on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Shell Rotella.
BY REVENUE
Shell Rotella sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 297K ratings on 4 channels, Shell Rotella averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 297K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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