GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pennzoil generated the largest share of its revenue through Amazon (39.5%) and Ace Hardware (34.2%) between January and May 2026, with Menards and Lowe's accounting for the remaining share across the four tracked retailers. The brand's average product price stood at $15.64 during this period. Notably, Pennzoil experienced strong revenue growth of 22.8% over the March to May 2026 timeframe, signaling increasing consumer demand. This momentum was accompanied by a 20.8% rise in average price over the same period, suggesting a shift toward higher-value product purchases or broader price adjustments across its retailer network. These trends position Pennzoil as a brand gaining significant traction in both sales volume and pricing power heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pennzoil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pennzoil.
BY REVENUE
Pennzoil sells 41% online and 59% offline. Online runs through 3 channels; offline through 3. Online share has moved from 1% in Jan to 48% in May.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 652K ratings on 4 channels, Pennzoil averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 652K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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