GRIPS CUSTOMERS & RESEARCH PARTNERS
Pennzoil, owned by Shell plc (LSE: SHEL), experienced a significant revenue decline of 18.6% during the first eight months of 2026 according to in-store data tracked by Grips Intelligence. The brand maintains a fairly balanced presence across online retailers, with Amazon and Ace Hardware leading at 33.7% and 33.0% revenue share respectively, while average product pricing declined 8.3% over the period to $15.89. Pricing disparities across channels are notable, with Lowe's commanding premium prices averaging over $50 per unit compared to Menards' $22 average, suggesting distinct positioning strategies by retailer. The downward trajectory in both revenue and pricing throughout the data period indicates challenging market conditions for the brand across its primary retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pennzoil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pennzoil.
BY REVENUE
Pennzoil sells 39% online and 61% offline. Online runs through 3 channels; offline through 3. Online share has moved from 12% in Apr to 35% in Aug.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 627K ratings on 4 channels, Pennzoil averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 627K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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