Home/Insights/Brands/BrinksProduct Intelligence - 2026 YTD USA

Brinks

100K+

Products Sold, Jan to Aug 2026

600+

# Offline Stores

$18.13

Avg. Price

4.6

Avg. Rating

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Brinks Market Overview

Brinks (NYSE: BCO) demonstrates strong in-store retail performance across the first eight months of 2026, according to Grips Intelligence data, with Menards commanding a dominant 65.1% revenue share compared to Amazon's 20.8% and other major retailers. Overall revenue grew 4.6% during the analysis period, while the average product price of $18.20 experienced a slight 0.5% decline, suggesting competitive pricing pressure across channels. Top-performing products span a wide range of price points, from budget-friendly items like the 2-3/4" Stainless Steel Discus Padlock at $13.79 to premium commercial-grade solutions exceeding $200, indicating diverse market penetration. The brand's product mix heavily favors padlocks and security bars across Menards and Lowe's, while Amazon showcases higher-ticket commercial hardware and door security solutions. Consistent month-over-month growth of 3.8% in the most recent period suggests sustained market momentum for the security and hardware category.

Revenue Share by Channel
Data covers Menards, Amazon, Lowe's, Home Depot, Ace Hardware

Brinks's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Brinks's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.

Average price

Absolute values in $

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Brinks's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Brinks on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Brinks's channels

REVENUE SHARE

Revenue distribution across tracked channels for Brinks.

Channels by revenue share

Distribution in %

Brinks's online vs offline revenue split

BY REVENUE

Brinks sells 26% online and 74% offline. Online runs through 3 channels; offline through 3. Online share has moved from 6% in Apr to 26% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

26%

74%

Offline

Online share trend

Apr – Aug

Online channels

26%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

74%

Menards stores
Lowe's stores
Ace Hardware stores

Brinks's customer ratings

BY REVIEW COUNT

Across 205K ratings on 5 channels, Brinks averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 205K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Brinks

BY REVENUE

Amazon
Amazon
#1Brinks 675-83001 Heavy Duty Dual Function Door Security Bar

$29.29

Price

$111K

Revenue

#2BRINKS Door Security Bar - Adjustable Brinks Door Security Bar for Travel, School, Dorm and Home - Door Jammer for Hinged Doors and Sliding Door Security – Silver - 2 Pack

$48.70

Price

$39K

Revenue

#3BRINKS - Bell Style Keyed Entry Door Knob and Single Cylinder Deadbolt Set, 2-Pack - Keyed Alike, Satin Nickel

$49.37

Price

$35K

Revenue

#4BRINKS Door Security Bar - Adjustable Brinks Door Security Bar for Travel, School, Dorm and Home - Door Jammer for Hinged Doors and Sliding Door Security – Black - 2 Pack

$49.52

Price

$16K

Revenue

#5BRINKS Door Security Bar - Adjustable Brinks Door Security Bar for Travel, School, Dorm and Home - Door Jammer for Hinged Doors and Sliding Door Security – Black

$28.32

Price

$13K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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