Brinks

Brinks Market Overview

According to in-store data from Grips Intelligence, Brinks maintained an average product price of $20.41 across five major retailers during Q1 2026 (January–March). Menards emerged as the dominant sales channel, commanding over 50% of Brinks' total revenue share, followed by Amazon at 33.7%, making these two retailers responsible for nearly 85% of the brand's tracked revenue. Ace Hardware and Lowe's captured smaller but notable shares at 7.4% and 6.0% respectively, while Home Depot trailed at just 2.1%. The brand's product pricing varied significantly across retailers, with premium items like commercial door closers listed above $130 on Ace Hardware, while value-oriented padlocks at Menards sat well below the $30 mark. This retailer concentration and pricing spread suggest Brinks employs a segmented distribution strategy, targeting both professional and consumer audiences across distinct retail channels.