GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brinks maintained an average product price of $19.04 across five major retailers tracked from January to May 2026. Menards.com dominated Brinks' revenue share at 60.0%, making it the brand's leading retail channel by a significant margin, followed by Amazon at 26.7%. The remaining revenue was split among lowes.com (5.2%), acehardware.com (4.8%), and homedepot.com (3.2%), indicating a highly concentrated distribution strategy. Notably, Brinks' average price experienced a 2.8% decline over the tracked period, suggesting increased competitive pricing pressure or a shift toward lower-priced product mix. With the top two retailers accounting for nearly 87% of total revenue share, Brinks shows a strong reliance on a limited number of retail partners for the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brinks on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brinks.
BY REVENUE
Brinks sells 27% online and 73% offline. Online runs through 3 channels; offline through 3.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 185K ratings on 5 channels, Brinks averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 185K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.99
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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