GRIPS CUSTOMERS & RESEARCH PARTNERS
Escali, a brand of privately held KitchenSupply, demonstrates heavy reliance on Amazon for in-store revenue generation, which accounts for 97.2% of total sales during the January-August 2026 period tracked by Grips Intelligence. The brand experienced a notable 5.6% overall revenue decline across tracked channels, with average product prices falling 9.9% during the same timeframe, reflecting increased competitive pricing pressures. Amazon's dominance is accompanied by minimal distribution on alternative online retailers, with home improvement channels homedepot.com and lowes.com representing only 1.7% and 1.1% of revenue share respectively. The average product price point of $21.71 suggests Escali positions itself in the accessible mid-market segment, though recent pricing trends indicate downward pressure on margins. This concentration risk on a single platform underscores the importance of diversifying retail partnerships to stabilize performance and mitigate channel-specific market fluctuations.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Escali on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Escali.
BY REVIEW COUNT
Across 125K ratings on 3 channels, Escali averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 125K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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