GRIPS CUSTOMERS & RESEARCH PARTNERS
Lufkin, a brand of privately held Apex Tool Group, demonstrates strong online retail performance with Amazon commanding 76.8% of revenue share across tracked channels during the first eight months of 2026, according to Grips Intelligence. The brand maintains a competitive average product price of $20.55, with pricing trending upward by 2.8% over the analysis period. While revenue declined 5.4% in the most recent month tracked, the brand showed overall growth of 7.3% since the beginning of the year, indicating resilience in the in-store and online marketplace. Menards.com represents the brand's secondary channel at 20.3% revenue share, with Lowe's and Ace Hardware accounting for minimal online volume at 1.6% and 1.2% respectively.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lufkin on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lufkin.
BY REVENUE
Lufkin sells 65% online and 35% offline. Online runs through 2 channels; offline through 2. Online share has moved from 1% in Apr to 69% in Aug.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 57K ratings on 4 channels, Lufkin averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.88
Price
$29K
Revenue
$13.98
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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