GRIPS CUSTOMERS & RESEARCH PARTNERS
Markal, owned by private company LACO Industries, LLC, demonstrates a heavily skewed online channel distribution with Amazon commanding 54.8% of revenue share and Menards.com capturing 43.5% during the January-August 2026 period tracked by Grips Intelligence. Average product pricing increased 8.1% over the data period, reaching $11.26 by the final month, signaling a strategic shift toward premium positioning despite most in-store products remaining under $7. The brand's online presence on Amazon showcases significantly higher-priced product bundles, with certain SKUs commanding $68 price points, contrasting sharply with budget-friendly Menards offerings that anchor customer acquisition. Month-over-month performance in the final tracked period showed revenue growth of 18.6% paired with an 11.6% price increase, indicating strong demand momentum despite overall YTD revenue declining 3.9%.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Markal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Markal.
BY REVENUE
Markal sells 56% online and 44% offline. Online runs through 2 channels; offline through 1.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 46K ratings on 3 channels, Markal averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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