GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Menards, Markal maintains a nearly even revenue split between the two retailers, with Amazon holding a slight edge at 51.5% compared to Menards at 48.1%. The brand's average product price stands at $8.73, though pricing has seen a notable 24.3% increase over the tracked period. Despite this upward pricing trend, overall revenue grew by 3.1%, suggesting sustained consumer demand even as prices climbed. Markal's presence across both a major e-commerce platform and a home improvement retailer highlights its diversified distribution strategy in the market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Markal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Markal.
BY REVENUE
Markal sells 48% online and 52% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 62% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 43K ratings on 2 channels, Markal averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.05
Price
$65K
Revenue
$68.83
Price
$32K
Revenue
$31.32
Price
$22K
Revenue
$38.92
Price
$19K
Revenue
$79.77
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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