GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes, Ace Hardware, and Menards, Off! demonstrated strong momentum with revenue surging 210.4% over the tracked period. Amazon dominates as the brand's primary retail channel, commanding a significant 68.5% share of total revenue. The average product price across retailers sits at $10.33, though pricing saw a modest 4.8% decline over the period. Lowes.com and acehardware.com follow as the next largest channels, holding 12.9% and 11.2% revenue share respectively, while Menards rounds out the tracked retailers at 7.2%. This revenue distribution highlights Off!'s heavy reliance on Amazon as its core sales driver, with home improvement retailers serving as important but secondary channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 219% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Off!.
BY REVENUE
Off! sells 67% online and 33% offline. Online runs through 2 channels; offline through 3. Online share has moved from 2% in Jan to 66% in May.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 1.2M ratings on 4 channels, Off! averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.39
Price
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Revenue
$11.99
Price
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Revenue
$14.33
Price
$284K
Revenue
$17.68
Price
$198K
Revenue
$6.99
Price
$150K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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