GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Off! generated revenue across Amazon, Lowes.com, and AceHardware.com during Q1 2026 (January–March), with an average product price of $10.41. Amazon dominated as the leading retailer for Off!, capturing 68.3% of total revenue share, followed by Lowes.com at 16.5% and AceHardware.com at 14.0%. The brand experienced significant momentum during the quarter, with revenue growing 57.0% over the tracked period. Notably, Off! saw a 66.0% month-over-month revenue increase, signaling strong seasonal demand heading into warmer months. Average pricing remained relatively stable throughout Q1, with only a slight 0.4% overall decrease despite a 6.2% month-over-month uptick, suggesting consistent pricing strategy across retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 57% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Off! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Off!.
BY REVENUE
$14.70
Price
$149K
Revenue
$6.87
Price
$118K
Revenue
$11.99
Price
$81K
Revenue
$6.99
Price
$80K
Revenue
