Oklahoma Joe's

Oklahoma Joe's Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Amazon, Home Depot, and Menards, Oklahoma Joe's demonstrated strong momentum with revenue growing 105.1% over the tracked period. Lowes.com emerged as the dominant retail channel, commanding 49.2% of total revenue share, followed by Amazon at 26.9% and Home Depot at 18.0%. The brand's average product price rose 34.0% over the period, reaching $48.36, signaling a notable shift toward higher-value purchases. Menards.com accounted for 5.9% of revenue share, with its product mix skewing toward lower-priced accessories such as wood chips and wood splits. This pricing and channel diversification positions Oklahoma Joe's as a brand experiencing significant sales acceleration across major home improvement and e-commerce retailers.