GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to March 2026 across Lowes, Amazon, Home Depot, and Menards, Oklahoma Joe's maintained an average product price of $59.02. Lowes.com dominated as the brand's leading retailer, commanding a 56.7% revenue share, followed by Amazon at 25.3% and Home Depot at 13.7%. Notably, the brand's average price saw a significant decline of 59.1% over the tracked period, suggesting aggressive discounting or a shift in product mix toward lower-priced items. Menards.com accounted for a modest 4.3% of revenue share, with its top-selling Oklahoma Joe's products concentrated in the lower price range. These insights highlight key pricing and distribution dynamics shaping Oklahoma Joe's competitive positioning in the current retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 54% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 59% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Oklahoma Joe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Oklahoma Joe's.
BY REVENUE
$849.86
Price
$49K
Revenue
$781.65
Price
$38K
Revenue
$466.41
Price
$38K
Revenue
$723.23
Price
$25K
Revenue
