GRIPS CUSTOMERS & RESEARCH PARTNERS
Plano, owned by Pure Fishing Inc. (a Sycamore Partners portfolio company), demonstrates heavily concentrated in-store revenue through Amazon, which captured 85.5% of sales during the January-August 2026 period tracked by Grips Intelligence. The brand's average product price of $27.66 increased 4.0% over the analysis window, though recent momentum softened with an 11.8% revenue decline in the most recent month. Home Depot and Menards represent secondary channels at 8.2% and 5.9% respectively, indicating limited diversification beyond Amazon's dominance. Product offerings span significant price ranges from under $5 to over $160, suggesting a broad portfolio strategy designed to capture different customer segments and use cases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Plano on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Plano.
BY REVENUE
Plano sells 94% online and 6% offline. Online runs through 2 channels; offline through 1. Online share has moved from 42% in Apr to 97% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.54M ratings on 3 channels, Plano averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.54M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.82
Price
$1.16M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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