Vermont American

Vermont American Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Ace Hardware, and Lowe's, Vermont American shows a highly concentrated retail footprint with Menards commanding 75.7% of the brand's revenue share. Ace Hardware accounts for 22.8% of revenue, while Lowe's represents just 1.5%, suggesting a strong regional or partnership-driven distribution strategy. The brand's average product price sits at $15.36, though premium offerings at Ace Hardware such as router bit sets reach price points above $37. Overall, Vermont American experienced a 14.2% revenue decline during the tracked period, indicating potential seasonal softness or shifting competitive dynamics in its core retail channels. These insights highlight both the brand's heavy reliance on a single retailer and emerging pricing trends worth monitoring in the months ahead.